Briq’s Soft Serve closing two locations

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WAUSAU, Wis. (WAOW) We have some bad news for ice cream lovers.

Briq’s Soft Serve is closing its shops in Merrill and Edgar because of a staffing shortage.

Owners say they have been in Merrill for 17 years, and in Edgar for nearly ten.

“It wasn’t an easy decision, I mean they were both busy stores,” Briq’s Co-owner Holly Briquelet-Miller said. “We had great connections with our customers and with our employees we were lucky enough to have, it’s just a tough time right now for businesses finding staff.”

The Briq’s in Weston will open as soon as the temperatures stay in double-digits for a while. Wausau’s Briq’s will open in mid-February, followed shortly after by the shops in Mosinee and Rib Mountain.

The ice cream shops in Rhinelander and Minocqua will open in the spring.

Ally Peters

Ally Peters

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