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Wausau woman starts online bakery to honor late mom

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WAUSAU, Wis. (WAOW) — Baking has always been a passion for 22-year-old Hannah Kurth.

"I have made 100 different items from cupcakes to tarts," Kurth said.

The COVID-19 pandemic helped her take that passion up a notch.

"During COVID I did a lot of extra baking and it kind of just took off from there," she said.

It's the special moments Kurth made with her mom in the kitchen that still live with her today.

"She loved baking. We would get up Sunday morning and bake homemade cinnamon rolls," Kurth said.

Kurth's mom passed away when she was just 12-years-old.

"Being with her during the baking and cooking process was everything for me," Kurth said.

There was no doubt in her mind the best way to honor her mom would be through baking.

When the pandemic hit, Kurth set up an online bakery called Gennie's Sweets, named after her mom, Gennie.

Although her mom isn't physically with her in the kitchen, it's where Kurth said she feels closest to her.

"If she was here right now she would be critiquing a lot of my skills and calling me by my first and middle name," Kurth said.

Kurth's online bakery is one of many businesses that kicking off during the pandemic.

"We were surprised at the volume of start ups that we had given the conditions and lots of home made businesses used virtual creativity," said Melissa Meschke the Director of Wisconsin Small Businesses Development Center at UW-Stevens Point.

Mesche suggested home made businesses stay interacted with costumers and set up pop-up stores time to time if a brick and mortar isn't possible.

Victoria Saha

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