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Dairy breakfast kicks off week-long “Dairy Strong” celebration

Marshfield, Wis. (WAOW) -- Wisconsin dairy farmers are dealing with an uncertain future, but right now, with prices up, Marshfield is celebrating its farmers.

Today was the kickoff event, a dairy breakfast held at the Marshfield Eagles Club.

The annual Dairyfest looks a little different this year. It's taking place in July, instead of early June and the main goal is maintaining health and safety.

The event is put on by Marshfield Chamber of Commerce and Industry (MACCI), with the primary purpose of bringing people together, celebrating local farmers, and highlighting the importance of the dairy industry.

"It's all about promoting the dairy industry and its impact on all of our lives here in the Marshfield area and it's a way for us to help promote everything that they do for the rest of us", said MACCI president, Scott Larson.

After five years of falling milk prices, right now it's over 20 dollars per hundredweight. Farmers and families are celebrating the industry with food trucks, drive in, and a reverse parade.

These events will continue throughout the week.

For more information on the upcoming activities, visit


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